We have activated GEO positioning (Generative Engine Optimization) for Hurtigruten Spain, the Norwegian line specialising in voyages along the Norwegian coast and polar expeditions.
GEO is about optimising a brand's presence in AI search engines — ChatGPT, Gemini, Perplexity and Google's AI overviews: it is not about appearing in a list of links, but about the AI naming, recommending and citing the brand when someone asks about fjord cruises, the northern lights or Arctic expeditions.
The work covers content structure and semantics, source authority, structured data and consistency of the brand's information across the web, so that the models understand it, verify it and choose it.
One more step so that Hurtigruten shows up where more and more travellers begin their search: in an AI answer.